Why monitor customer satisfaction

Businesses who succeed in a competitive marketplace are the ones that make customer satisfaction a key element of their business strategy. Customer satisfaction is a term used to measure how business product and service offerings meet or surpass the expectation of its customers. It is a requirement of the ISO 9001 standard that the organisation will monitor customer satisfaction.  Why is it important for a business to monitor customer satisfaction? Customer satisfaction is important because it provides business owners with a measure to manage and improve their businesses.

Businesses who succeed in a competitive marketplace are the ones that make customer satisfaction a key element of their business strategy. Learn about the top 5 reasons for monitoring customer satisfaction.